Privacy Policy – Landmark Mercantile Livestock Auction
Effective Date: Jan 1, 2026
Landmark Mercantile Livestock Auction (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information.
Information We Collect
We may collect the following information:
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Name
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Phone number
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Business or ranch information
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Transaction-related details (loads, cattle information, scheduling)
How We Use Information
We use this information strictly for:
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Coordinating cattle loadouts and transportation
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Communicating driver details and arrival times
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Providing operational updates related to livestock transactions
SMS Communications
By providing your phone number, you consent to receive transactional text messages related to:
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Load scheduling
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Driver contact information
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Arrival times (ETA)
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Operational updates
Message frequency varies. Message and data rates may apply.
Data Sharing
We do not sell, rent, or share your personal information with third parties for marketing purposes.
We may share information only when necessary for operations (such as providing driver contact details for load coordination).
Data Security
We take reasonable measures to protect your information from unauthorized access or disclosure.
Opt-Out
You may opt out of SMS communications at any time by replying:
STOP
For help, reply:
HELP
Contact Information
Landmark Mercantile Livestock Auction
Phone: (575) 635-4173
Email: landmarkmercantilw@gmail.com